Overview and summary
Ben & Jerry's is an American ice cream brand founded in 1978 in Burlington, Vermont, by Ben Cohen and Jerry Greenfield. Known for its dense, chunky ice creams and outspoken social activism, the company grew from a single scoop shop into a globally recognized brand. In 2000, Ben & Jerry's was acquired by Unilever, while maintaining separate branding, product development, and social mission initiatives. This profile covers its origins, product lines, ownership structure, and ongoing brand identity.
Founders and early history
Ben Cohen and Jerry Greenfield met in 1977 in Burlington, Vermont, and opened their first ice cream parlor in 1978. The founders emphasized using premium ingredients, generous mix-ins, and a distinctive brand voice. From the start, the company positioned itself as a values-driven business, blending product quality with community engagement. The early years focused on local expansion and building a recognizable, personality-driven brand.
Key founding milestones
- 1978: First scoop shop opened in Burlington, Vermont
- 1980s: Introduction of signature chunky ice cream flavors
- 1996: Launch of the Flavor Graveyard to retire underperforming flavors
Ownership and corporate structure
Since 2000, Ben & Jerry's has been a subsidiary of Unilever, a global consumer goods company. The acquisition allowed Ben & Jerry's to scale production and distribution while retaining its distinct brand, product development, and social mission teams. The company continues to operate from its Vermont headquarters and maintains a dedicated mission-driven business model.
| Attribute | Verified Detail | Source Type |
|---|---|---|
| Founded | 1978 | Company history |
| Founders | Ben Cohen and Jerry Greenfield | Company history |
| Headquarters | South Burlington, Vermont, United States | Public records |
| Parent company | Unilever | Corporate filings |
| Acquired | 2000 | Public announcements |
Product lines and flavors
Ben & Jerry's is best known for its creative, chunky ice creams, non-dairy flavors, and seasonal offerings. The company regularly introduces new flavors while rotating limited-time and fan-favorite options. Its product portfolio includes pint containers, bars, smoothies, and collaborations with other brands, all built around its signature texture and bold flavors.
Core categories
- Classic pint ice cream
- Non-dairy and vegan flavors
- Limited-time and seasonal releases
- Bars and dipped cones
Social mission and activism
Ben & Jerry's has long integrated social and environmental commitments into its business model, covering issues such as climate change, racial justice, and LGBTQ+ advocacy. These positions are part of the brand's identity and are communicated through packaging, campaigns, and public statements. The company coordinates its activism through its internal mission and external advocacy programs.
Notable focus areas
- Climate advocacy and dairy sustainability
- Voting rights and racial equity
- LGBTQ+ rights and inclusion
- Community outreach and philanthropy
FAQ
Reader questions
Who founded Ben & Jerry's?
Ben Cohen and Jerry Greenfield founded Ben & Jerry's in 1978 in Burlington, Vermont.
Who owns Ben & Jerry's?
Ben & Jerry's is a subsidiary of Unilever, having been acquired in 2000.
Is Ben & Jerry's non-dairy?
Ben & Jerry's offers both dairy and non-dairy flavors; the non-dairy line is labeled "Non-Dairy" and uses almond milk or oat milk bases.
Where is Ben & Jerry's made?
Most U.S.-sold flavors are produced in Vermont and other U.S. facilities, while international markets may have localized production.
Has Ben & Jerry's changed flavors over time?
Yes. The company regularly retires flavors, introduces new ones, and brings back limited-time favorites based on sales and cultural relevance.