In the mid 1970s, Star Wars toys arrived as a surprise expansion of a blockbuster film, introducing movie driven play to a new generation of kids and collectors. The earliest vintage action figures released by Kenner between 1977 and 1979 defined the visual look of Star Wars characters in plastic and established a pattern of innovative, affordable toys that shaped the modern collectibles industry. This guide explains what these original releases were, how they evolved through successive backing waves, and why many 1970s Star Wars toys remain influential and sought after today.
What Were the First Star Wars Toys from the 1970s
The first Star Wars toys from the 1970s were 3.75 inch action figures sold under the Kenner Star Wars banner, launched in tandem with the theatrical release of Star Wars in 1977. These early figures, commonly called 12 Back, 20 Back, and 39 Back depending on their card style and production run, featured simple mechanics, roughly detailed accessories, and iconic artwork that captured the film’s aesthetic. The product line expanded over several years to include vehicles, playsets, and soft goods, all designed to bring the saga into the homes of young fans at a modest price point.
12-Back, 20-Back, and 39-Back Waves Explained
12-Back Figures (1977)
Marketed as The Adventures of the Star Wars, the 12-Back wave was the first commercial release of Star Wars action figures. Card artwork featured a blue border and a large Kenner logo, with a distinctive address promoting mail away offers. Early figures such as Luke Skywalker, Han Solo, and Darth Vader were produced in lower quantities and are now among the most valuable vintage items. Because of an initial limited run, many 12-Back pieces are difficult to find in complete, well preserved condition today.
20-Back Figures (1977 to 1978)
The 20-Back series, named for its updated card design with a white star and angled price banner, corrected earlier distribution imbalances and introduced new characters and variants. This wave included figures with alternate costumes, such as Ben Kenobi, and combat styled versions of Luke and Han. The 20-Back run reflected a more mature manufacturing process, with improved paint applications and tighter tolerances that enhanced playability and long term durability for vintage collections.
39-Back Figures (1978)
39-Back cards featured a yellow border, a movie still style photo, and a thinner card stock that made them prone to wear. Released in 1978 and 1979, this wave expanded the roster to include alien species, creatures, and additional playsets. Notable releases in this period included updated versions of earlier heroes and villains, along with themed multipacks that bundled characters for screen accurate movie recreation scenarios.
Key 1970s Vehicles and Playsets
Beyond action figures, the 1970s Star Wars toy program introduced a range of vehicles and playsets that amplified imaginative play and rewarded dedicated shoppers. From the iconic X Wing Fighter and Y Wing Fighter to the Landspeeder and major playsets like the Death Star and Imperial Throne Room, these offerings helped translate cinematic locations into physical spaces for storytelling. Most of these larger items combined molded plastic components with simple spring action mechanics, providing satisfying interaction without complex electronics.
| Item | Released | Features | Notes on Value and Collectibility |
|---|---|---|---|
| X Wing Fighter | 1978 | 3.75 inch size, spring fired missile, display stand | Highly sought after; value increases with original packaging and accessories |
| Y Wing Fighter | 1979 | 3.75 inch size, spring fired projectile, storage compartment | Desirable in complete in box condition; less common than X Wing |
| Death Star Playset | 1979 | Multi level interior, opening panels, detailed chambers | Large, complex set; condition and completeness strongly affect value |
| Imperial Throne Room | 1979 | Emperor and Vader figures included, throne with lighting effect | Premium priced at release; now a cornerstone of vintage Star Wars collections |
| Millennium Falcon | 1979 | Larger scale, electronic lights and sounds, spring loaded missile | Iconic design; premium value driven by popularity and play features |
Identifying Authentic 1970s Star Wars Toys
Because vintage Star Wars items are frequently reproduced, collectors rely on several markers to confirm originality. Kenner branding, period correct card stock, and the presence of early artwork styles are primary signals, while production variations and mold shifts help narrow dates within a given wave. Checking for official accessories, correct color mixes, and appropriate packaging dimensions further reduces the risk of misidentification in secondhand markets.
Material, Durability, and Play Features
Most 1970s Star Wars toys were produced using hard plastic for the body and softer rubber for weapon accessories, which were prone to discoloration or breakage over time. Articulation was generally limited to a few key joints, focusing on the shoulders, elbows, and knees, while simpler waist twists enabled basic posing. Spring mechanisms in ships and some figures delivered satisfying action play, but wear on internal parts can affect performance in well loved examples.
Caring for and Preserving Original 1970s Figures
Preserving early Star Wars toys involves careful handling, stable environmental conditions, and cautious cleaning practices. Storing figures out of direct sunlight, at stable room temperature, and away from high humidity minimizes fading and material degradation. When necessary, gentle wiping with a dry or lightly damp cloth can reduce dust, while avoiding harsh solvents helps retain original paint, card stock integrity, and collector level value over time.
Collecting and Investment Considerations
Market interest in 1970s Star Wars toys remains strong, driven by nostalgia, historical significance, and the enduring popularity of the saga. Key collecting priorities include figures in complete original condition, well preserved packaging, and rare variants such as early 12-Back waves or short boxed editions. Values can vary widely within a single wave based on character popularity, completeness, and whether accompanying accessories and display materials are present.
Legacy and Ongoing Influence
The impact of 1970s Star Wars toys extends far beyond their initial commercial run, shaping how movie merchandise is designed, marketed, and collected. The wave based packaging, character positioning, and articulation approaches introduced by Kenner established conventions that many later action figure lines adopted and refined. For generations of fans, these early pieces remain tangible connections to the moment when Star Wars first moved from the cinema screen into living rooms and imaginations.
Commonly Asked Questions
- How can I tell if my Star Wars figure is from the 1970s
- What are the most valuable 1970s Star Wars toys and why
- Are 1970s Star Wars toys still safe for children to play with
- How should I store and care for vintage Star Wars action figures
- Where can I find reliable price guides for 1970s Star Wars collectibles
For collectors, parents, and Star Wars enthusiasts, the toys released in the 1970s represent the foundation of a lasting franchise legacy. Understanding how these early figures and vehicles were produced, identified, and valued supports smarter collecting decisions and helps preserve the play experience for years to come.