As of 2025, the program formerly known as Weight Watchers is now called WW (styled in lowercase in everyday use). The company rebranded in 2018 to emphasize overall wellness beyond weight loss. Today, WW offers several plans—Blue, Green, and Purple—each with a personalized PointsPlus budget that accounts for protein, fiber, and produce to nudge sustainable behavior change. Below you will find clear, evergreen details about the current name, plan options, how points work, costs, and how to choose the right approach.
Why the Name Changed to WW
In 2018, Weight Watchers International rebranded to WW to reflect a broader focus on wellness, including movement, sleep, and mindset, while retaining the science-backed points system people recognized. The new name was designed to signal a modern, inclusive approach that supports long-term health rather than short-term dieting. The familiar Points system carried over into the rebrand, ensuring continuity for existing members while welcoming new users.
Current Plan Names and Structure
WW currently offers three main digital plans with distinct Points ranges and food lists. These plans are designed to fit different preferences, satiety needs, and budget levels. All plans include access to the app, trackers, recipes, and community features, while the higher tiers add more coaching and personalization options. Choose the plan that aligns best with your goals, lifestyle, and desired structure.
WW Blue Plan
WW Blue is the most popular plan, offering the widest food list and a robust daily Points budget. It includes ZeroPoint foods like lean proteins, nonstarchy vegetables, fruits, and legumes, alongside controlled portions of higher-Points items. This plan suits people who want flexibility, clear guidance, and the ability to enjoy restaurant meals while staying on track.
WW Green Plan
WW Green provides more ZeroPoint foods and a higher daily Points budget than Blue, making it ideal for those who prefer greater freedom and who may have higher calorie or nutrient needs. It emphasizes satiating foods, particularly protein and produce, while still allowing occasional indulgences within your personalized Points range.
WW Purple Plan
WW Purple offers the most ZeroPoint foods and the highest Points budget, designed for members who want maximum flexibility and minimal tracking. It is well-suited for active individuals, families with varied eating patterns, or anyone who prefers a more intuitive approach while still benefiting from the points framework.
How the Points System Works Today
WW uses a PointsPlus system that assigns values to foods based on calories, saturated fat, protein, fiber, and carbohydrates. ZeroPoint foods help build volume on the plate without using Points, encouraging nutrient-dense choices. Members receive a personalized daily Points budget based on age, weight, height, gender, and activity level, which can be adjusted with guidance from a Coach or through in-app prompts.
Points Categories and Examples
| Category | Examples | Points Impact |
|---|---|---|
| ZeroPoint Foods | Leafy greens, most vegetables, nonfat yogurt, beans | No impact on daily budget |
| Lean Proteins | Chicken breast, fish, tofu, eggs | Low to moderate Points |
| Smart Carbs | Whole grains, starchy vegetables, fruit | Moderate Points |
| Occasional Treats | Desserts, processed snacks | Higher Points, enjoy within budget |
Pricing and Membership Options
WW offers multiple membership tiers, from month-to-month digital access to longer-term commitments that include coaching and workshops. Costs vary by region and plan level, with frequent promotions and challenges that can affect pricing. Members can pause, change, or cancel within the terms of their agreement, and some employers or insurance plans provide partial or full coverage as a wellness benefit.
Typical Membership Levels
| Membership Tier | What It Includes | Estimated Cost Range* |
|---|---|---|
| Digital | App, trackers, basic recipes | $0 promotional to $20 monthly |
| Workshop + Digital | Digital tools plus in-person workshops | $25 to $35 monthly |
| Personal Coaching | Digital tools + 1:1 coaching sessions | $35 to $50 monthly |
*Costs are approximate and can vary by plan, location, and promotions; check the official WW site for current pricing.
Pros and Cons of the Current WW Program
- Science-backed points system that emphasizes satiety and nutrition
- Three distinct plans to match different preferences and budgets
- Strong digital tools, recipe database, and community support
- ZeroPoint foods simplify choices for everyday meals
- No mandatory weigh-ins, allowing for a non-scale victories focus
Considerations include ongoing membership costs, potential complexity when dining out, and the need to stay within your personalized Points range to see results.
Who Is WW Best For Today
WW is ideal for people who want structure without strict rules, prefer flexible eating, and respond well to accountability and education. It works well for busy professionals, parents managing family meals, and those who like tracking with guidance rather than strict calorie counting. If you prefer a purely non-diet approach or need medical nutrition therapy, consult a registered dietitian for tailored support.
How to Get Started on WW
To begin, download the WW app, create an account, and complete a brief questionnaire to set your profile. Use the plan picker to choose Blue, Green, or Purple based on your goals and budget. Explore ZeroPoint recipes, set daily reminders, and consider a Coach add-on if you want more personalized guidance. Track foods with barcode scans or quick entry, review weekly insights, and adjust your habits gradually for sustainable change.
Final Takeaways
The current Weight Watchers program is called WW, organized into Blue, Green, and Purple plans built around a PointsPlus framework. The rebrand in 2018 modernized the offering while preserving the points-based approach that many members find effective. With ZeroPoint foods, tiered pricing, and a focus on overall wellness, WW remains a flexible option for sustainable weight management. Use the plan comparison and points guidelines above to decide which path fits your lifestyle best and start with small, consistent changes.