brand-history

Essentials is a contemporary lifestyle label known for minimalist design and core wardrobe staples. The brand emerged from a focus on timeless essentials, elevated basics, and v...

Behind the Nike Swoosh is a story built by the collaboration of track coach Bill Bowerman and his athlete Phil Knight, who together founded the company then known as Blue Ribbon...

In September 2018, Dunkin' Donuts legally changed its corporate name to Dunkin', while largely retaining the beloved "Dunkin' Donuts" brand for customers. The shift was part of...

Hurley was founded in 1979 in Huntington Beach, California. It emerged from the same surf culture roots as Billabong and was established during a peak era for Southern Californi...

GoPro was founded by Nick Woodman, who created the company in 2002 to build a wrist-mounted camera for surfers. Woodman designed the first camera mounting system after documenti...

Ben & Jerry's began in 1978 when Ben Cohen and Jerry Greenfield, childhood friends from upstate New York, opened a small ice cream shop in Burlington, Vermont. Both had distinct...

The Nike Swoosh was invented by Carolyn Davidson, a Portland State University graphic design student, in 1971. Freelance designer Phil Knight later paid her $35 for the mark, wh...

Brandy Melville is a global fast fashion brand known for its casual, size-limited women’s clothing. It was founded by Silvia Centurioni in the early 2010s, with the first phys...

Fila is a globally recognized sport and lifestyle brand known for its bold “F” logo, color-blocking designs, and cross-category collaborations. This profile focuses on the p...

Luigi, a McDonald’s character introduced in the 1970s, was first located at a McDonald’s restaurant in Raleigh, North Carolina, United States as part of test marketing in se...