Pepsi

Food & Beverage

This evergreen explainer outlines how new Pepsi flavors typically emerge, how to track upcoming launches, how the products differ from existing Pepsi variants, and what this mea...

Beverages

Pepsi new products are developed to refresh and extend the portfolio while aligning with long-term shifts in consumer preferences. Typically, the approach balances flavor-led in...

loyalty programs

The Pepsi Gotta Have It Card is a loyalty program run by PepsiCo that lets members earn points on eligible purchases and redeem rewards. It is designed for frequent buyers of Pe...

creator-partnerships

Cardi B Pepsi commercials represent a high-profile collaboration between the rapper and one of the world’s largest beverage brands. In this evergreen explainer, we break down...

health-and-wellness

In early 2017, a claim circulated that a Pepsi soft drink had caused a HIV infection through contaminated blood. This verified explainer summarizes what was alleged, what invest...

aerospace-marketing

The Harrier jump jet and Pepsi association refers to a distinctive mid‑1980s marketing partnership in which the British Hawker Siddeley (later BAE Systems) Harrier GR.5 combin...

Relationships

Maroon 5 headlined the Pepsi Super Bowl LIII Halftime Show, a highly watched live event during the 2019 NFL season. This performance represented a notable collaboration between...

music

The Michael Jackson Pepsi Tour Jacket refers to the distinctive bomber-style jacket worn by Michael Jackson in 1984 during Pepsi television commercials and the subsequent short...

performer-safety

In 1984, a pyrotechnic accident during a Pepsi commercial filming caused severe burns to Michael Jackson. The shoot for a hair-metal-style song sequence went wrong when a spark...

relationship

Britney Spears and Pepsi first connected in the late 1990s as her star rose, with Pepsi becoming one of the major brands to align with the teen pop phenomenon. This relationship...