Product Innovation

Beverages

Pepsi new products are developed to refresh and extend the portfolio while aligning with long-term shifts in consumer preferences. Typically, the approach balances flavor-led in...

Food & Beverage

New Dr Pepper flavors in 2026 follow an established pattern of limited-time and regional experimentation within a heritage brand. The Dr Pepper portfolio balances a classic flag...

Beverages

Chocolate Pepsi is a flavored cola variant that replaces the traditional citrus and caramel cola notes of standard Pepsi with a cocoa-driven sweet-and-creamy profile. Positioned...

snacks

The Lays million dollar flavor contest winner receives a $1 million prize and the chance to see a potato chip flavor brought to market. The contest invites consumers to submit o...